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Table of Contents

Preface Marketing With Email 5

Be Prepared with Email Messages 7

Skills for Effective Email Writing 8

Content Writing and Editing 9

Copywriting in Emails 10

Marketing Copy in Your Emails 11

Writing for an Email Audience 12

Writing for Email Marketing to Hook Readers 13

Writing Ads for Email Marketing 14

Using Ghostwriters for Your Email Marketing Campaigns 15

In Closing 16

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales
promotions and being a means of education about products and services.

Messages also can include branding with logos and / or tag lines, and they
can offer direct response tools like reply links, emails, telephone, and fax
numbers.

Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical
language in the body of the message.
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